Public Relations Specialist Resume Sample
Complete Name
Complete Address
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QUALIFICATIONS PROFILE
Highly talented and results-driven professional with significant skills in all aspects of public relations, marketing, and special events coordination within museum industry. Exhibits superior talents in managing public relations campaigns and significant events across various industries to promote favorable publicity. Recognized in building and establishing positive relationships with individuals from diverse cultures. Known for excellent communication and listening skills, including remarkable ability to engage in effective written and oral advocacy. Extremely capable in a fiercely competitive and fast-paced environment.
CORE STRENGTHS
- Outstanding Public and Media Relations
- Publicity and Advertising Campaigns
- Special Events and Press Releases Coordination
- Brand Positioning and Social Networking
- Articulate Oral and Written Communication
- Project Management and Operations
- Good Writing and Editing Skills
- Budget Implementation and Cost Control
- Superior Interpersonal and Presentation Skills
- Organized with Strong Analytical Abilities
EMPLOYMENT HISTORY
Public Relations Specialist, Abc Company, Little Rock, AR
2002-Present
Created favorable public image by developing innovative advertising and promotions to better fit new and diverse audiences. Instrumental in writing and distributing news releases and media packets about exhibits, programs, and special events statewide and nationally. Work collaboratively with PR and marketing firms on special projects and events. Handle all aspects of art direction for mailings, advertising, and publications. Provide expert oversight to peer review process in conjunction with three to eight members of staff on different projects, including publication writing, designing, and editing. Administer budget for advertising to maximize investment and enhance brand visibility. Build and cultivate long-term quality relationships with both statewide and national media representatives to continuously improve coverage of events and programs.
Notable Achievements:
- Received numerous professional awards from: Arkansas Museums Association, American Association of Museums, Southeastern Museums Conference, and American Association for State and Local History
- Regarded as a spokesperson for the museum for television, radio, and print
- Presided over the PR for the Declaration of Independence Road Trip exhibit that was seen by over 11,000 visitors in eight days, and promoted with the Ketchum Agency, Atlanta, Georgia
- Orchestrated numerous programs in collaboration with museum staff, contracted vendors, performers, and volunteers
- Expertly managed all aspects of event development: sponsorship solicitation, copywriting and art direction for event materials, selecting instructors and speakers, contracting vendors, selecting entertainment, setting up for events, and aiding press and media at events
- Functioned as staff liaison for new young adult support group, responsible for helping with the planning of fundraising events and bringing a new audience to the institution
- Innovated digital archives of event- and exhibit-related images, graphics, and data for publications and marketing
- Drove all initiatives in establishing museum publications program, writing web content, and maintaining website
Director of Education,Def Company, Pine Bluff, AR
2000-2002
Designed and coordinated the printing of promotional publications and education guides. Instrumental in maintaining budgets for education programs and special events. Delivered informative presentations pertaining to all education programs and exhibits focusing on schools. Regularly interfaced with contracted vendors, selected entertainment, and set up for events. Developed effective curriculum and instructed art education programs for youth and educators. Worked closely with artists and educators to instruct programs, in partnership with the state’s arts council and regional school districts. Aided web designers on the initial layout and content for website.
Notable Achievements:
- Significantly increased enrollment in existing programs through innovative science and arts program development; secured grants to fund all education programs
- Functioned as instructor for education programs and workshops
- Initiated the development of education programs and special events, with input from diverse and underserved community
- Formulated a visual art studio program for youth, the only program like it in an underserved area, resulting in full enrollment
- Commended for writing press materials and promoting education programs, events, and exhibits with appearances on television, at community events, and in school settings
PRIOR WORK EXPERIENCE
CURATOR OF EDUCATION
GHI COMPANY, ALEXANDRIA, LA
1998-1999
EDUCATION ASSISTANT / LOUISIANA SERVICE CORPS MEMBER
GHI COMPANY / LOUISIANA SERVICE CORPS, ALEXANDRIA, LA
1997-1998
EDUCATION
COURSEWORK IN MARKETING
University of JKL, Little Rock, AR: 2001-2002
BACHELOR OF FINE ARTS
MNO College, Atlanta, GA: 1994
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